Marketing Systems Manager

Location: Boca Raton
Posted on: June 23, 2025

Job Description:

The Marketing Systems Manager will be a strategic liaison between Marketing, Finance/Strategy, I&T Systems, Customer Support, and Plasma Applications and Operations teams, ensuring communication and execution of marketing initiatives and customer complaint resolution. You will oversee donor support by advocating for donor needs, driving issue resolution, and empowering call-center staff with updates that directly impact donor satisfaction. The manager will also design and optimize clear process flows, deliver impactful training, and analyze donor interaction data to resolve pain points, elevating the donor experience. The Marketing Systems Manager will maintain accurate contact data, provide technical expertise for marketing tools (such as Workday, CRM and DMS), automate process flows where applicable, and troubleshoot complex marketing system issues. You will also spearhead training on marketing systems, create comprehensive documentation, and coordinate the Marketing and Communications Mastery Forum, ensuring continuous improvement across all platforms. JOB DETAILS: Reports To: Associate Director of US Marketing Field Operations Location: Boca Raton, FL OR Remote Direct Reports: None Travel: Overnight travel required up to 30% of the time RESPONSIBILITIES Voice of the Customer (VoC) - Serve as the primary point of contact for donor-related communications, collaborating with marketing, communications, and other relevant teams to ensure consistent messaging. Donor Issue Resolution & Strategic Solutions - Design and implement innovative strategies to boost donor satisfaction, drive retention, and enhance engagement based on direct feedback. Listings and Center Data Accuracy - Conduct regular audits to identify and rectify data inconsistencies, guaranteeing system integrity and accuracy. System Support - Identify, analyze, and report technical issues impacting campaigns and donor/employee engagement, driving prompt resolution. Training and Development - Develop and maintain comprehensive instructional materials, SOPs, and toolkits for fleetwide distribution, ensuring consistent excellence in all practices Analytics and Reporting - Generate and deliver regular reports on key metrics, including app utilization, local campaign performance, and lead generation to drive data-driven decision-making. Cross-Functional Liaison Responsibilities (15% Special Projects) - Manages the implementation of unique, non-routine marketing initiatives and projects. Be the primary point of contact for Field Marketing Manager's Qualifications: High School Diploma required BA degree in business, marketing or related field or equivalent combination of relevant work experience and education required Minimum of 4 years of proven field marketing experience Experience managing multi-site locations, demonstrating the ability to oversee and optimize operations across multiple regions LI-Onsite Our Benefits CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSL’s 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit https://cslbenefits.com/cslp . About CSLPlasma CSL Plasma is one of the world's largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma . We want CSL to reflect the world around us At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. Learn more Inclusion and Belonging | CSL . Do work that matters at CSL Plasma!

Keywords: , Key Biscayne , Marketing Systems Manager, PR / Public Relations , Boca Raton, Florida