Advertising Strategist, Sales Development
Company: Comcast Corporation
Location: Miramar
Posted on: May 7, 2024
Job Description:
Effectv helps businesses reach the right audience with the right
message at the right time. We harness the scale and quality of
Comcast data to target advertisers' audiences across linear TV,
streaming, and video on demand and enabling clients to evaluate
performance. A division of Comcast, we have a presence in 60+
markets and an estimated reach of 96 million U.S. adults that
include both Comcast and non-Comcast households.Job
SummaryResponsible for acting as an internal business consultant
providing analysis of sales performance to identify gaps between
core competency models for specific roles and actual performance.
Presents findings and facilitates discussions, identifies
performance gaps, creates solutions and assists in implementing
solutions to keep individuals and teams performing at top levels.
Has in-depth experience, knowledge and skills in own discipline.
Usually determines own work priorities. Acts as a resource for
colleagues with less experience.Job DescriptionJob DescriptionCore
Responsibilities
- Conducts proactive industry trend analysis (for 1-1
opportunities and 1-to-many opportunities).
- Collaborates with sales and leadership on the market
intelligence and POV for Effectv.
- Collaborates with Data Insights & Innovation and Business
Development to help support that vision of new business
insights.
- Oversees the kickoff and development of a client's initial
campaign strategy, including attending/conducting the discovery
session, building/designing custom strategic PPT inclusive of
solutions, and runs as point when partnering with Centers of
Excellence as needed.
- Demonstrates an understanding of and an ability to speak to
multiple Centers of Excellence within the organization tied to
media strategy, creative, sponsorships, data, attribution and
audiences across our portfolio of solutions.
- Identifies appropriate time to engage with various Centers of
Excellence - Data Insights & Innovation,
Promotional/SponsorshipMarketing.
- Develops discovery questions to determine client's audience
goals/value propositions.
- Accompanies Account Executives and participates in
client-facing sales presentations/pitches and offers subject matter
expertise, insights, and opinions.
- Evaluates previous campaigns and optimizes/identifies upsell
opportunities (incl. oversight of Customer Care Reports,
Attribution Reports, and Quarterly Business Reviews).
- Consistent exercise of independent judgment and discretion in
matters of significance.
- Regular, consistent and punctual attendance. Must be able to
work nights and weekends, variable schedule(s) and overtime as
necessary.
- Other duties and responsibilities as assignedEmployees at all
levels are expected to:
- Understand our Operating Principles; make them the guidelines
for how you do your job.
- Own the customer experience - think and act in ways that put
our customers first, give them seamless digital options at every
touchpoint, and make them promoters of our products and
services.
- Know your stuff - be enthusiastic learners, users and advocates
of our game-changing technology, products and services, especially
our digital tools and experiences.
- Win as a team - make big things happen by working together and
being open to new ideas.
- Be an active part of the Net Promoter System - a way of working
that brings more employee and customer feedback into the company -
by joining huddles, making call backs and helping us elevate
opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and
our communities.Comcast is proud to be an equal opportunity
workplace. We will consider all qualified applicants for employment
without regard to race, color, religion, age, sex, sexual
orientation, gender identity, national origin, disability, veteran
status, genetic information, or any other basis protected by
applicable law.EducationBachelor's DegreeWhile possessing the
stated degree is preferred, Comcast also may consider applicants
who hold some combination of coursework and experience, or who have
extensive related professional experience.Relevant Work
Experience5-7 Years
Keywords: Comcast Corporation, Key Biscayne , Advertising Strategist, Sales Development, Other , Miramar, Florida
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