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Social Media Manager

Company: Santander Holdings USA Inc
Location: Key Biscayne
Posted on: November 20, 2022

Job Description:

Social Media ManagerCountry: United States of AmericaWHAT YOU WILL BE DOINGJob Responsibilities:

  • Own day-to-day social media planning and execution across the brand's program, including management/curation of editorial calendars, content creation for key business lines, and post scheduling
  • Manage and distribute the master editorial content calendar for the Santander brand in partnership with internal partners, inclusive of paid and organic campaigns, employer brand initiatives, and key communication efforts that are critical to the brand message
  • Collaborate with internal and external business and agency partners to create engaging, relevant, on-brand content tailored to each channel in a variety of formats from photo imagery to graphics, GIFs, video and more
  • Manage social media content creation process from start to finish, inclusive of input and creative brief development, project management with agency partners, internal review socialization, and approval workflows
  • Lead project management workflow processes for documentation of key approvals
  • Ensure content captured/developed for social channels within the team and by other contributors aligns with the established Brand creative standard and supports the Brand vision and goals (be a steward of our brand)
  • Regularly collaborate with other key teams (Consumer Marketing, Communications, DEI, etc.) to manage messaging needs and coordinate actions across the social media program
  • Stay current on social media and platform best practices; distribute those learnings to internal teams to guide content planning and creative development
  • Ensure performance learnings are used to inform future campaign/concept designs
  • Support the Associate Director of Social and Content on strategic evolution of social media to build the brand and deliver on key marketing objectives
  • Assist with process and procedure documentation as necessary to optimize social media programming and execution to industry standard Qualifications:
    • Bachelor's Degree in Marketing, Business, Communications, Design or equivalent field
    • 3+ years of social media marketing experience, agency experience with emphasis in content creation, social and digital platforms, and execution preferred
    • Financial Services or other regulated industry experience a plus, but not required
    • Self-starter who can manage projects independently with a hands-on approach, a good sense of prioritization, and the ability to work under pressure in a fast-paced environment
    • Expandable capacity / excellent project and time management skills
    • Creative thinker, team player, and positive influencer
    • Deep understanding and experiences with the current social landscape including platform capabilities, trends, and best practices for established social platforms (e.g. Twitter, Instagram, Facebook, LinkedIn) and more emergent ones (Pinterest, Snapchat, TikTok, etc.)
    • Experience with social analytics and social media management tools (e.g. Sprinklr, Hootsuite)
    • Ability to interpret performance into actionable insights and takeaways for the brand and apply learnings to future work
    • Maintain high standards in every aspect of your work and continually raise the bar
    • Strong written and oral communication skills to articulate strategic decisioning and rationale for creative projects and executional needs
    • Understands regulatory implications of social media to financial services industry (e.g. able to identify opportunities for risk and ways to mitigate it with specific controls) Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.Employer Rights: Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason. Bachelor of Science (BS) English

      Primary Location: Miami, Florida, United States of America
      Other Locations: Florida-Miami
      Organization: Santander Bank N.A.

Keywords: Santander Holdings USA Inc, Key Biscayne , Social Media Manager, Advertising , Key Biscayne, Florida

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